Preventing violence against women and girls remains one of the biggest issues of our time.

The Communicating Equality project is designed to strengthen Canada’s efforts in the primary prevention of violence against women and girls (VAWG).

VAWG is driven by gender inequalities in political and economic life, negative gender stereotyping, toxic masculinities, racism, sexism, and bystander attitudes and practices.

This project is creating public messaging that promotes greater understanding of, and action on these drivers through gender transformative approaches to preventing VAWG. We are drawing on the work of Our Watch in Australia and will be adapting and creating resources for the Canadian context.

Through this process we are engaging with:

  • Journalists and other communicators
  • Violence prevention organizations
  • Men’s groups
  • And involving Indigenous groups in considering how the interests of First Nations, Inuit and Métis will be represented in this project.

Background Research:

We conducted searches of the academic and grey literature for gender-transformative approaches to primary prevention of violence against women and girls to inform the development of messages. Read the executive summaries below to learn about what we found.

  • Summary of a Scan of Grey Literature – in English or French
  • Summary of a Scoping Review of Academic Literature – in English or French

Visit the Communicating Equality website to learn more:



CEWH acknowledges the financial support of Women and Gender Equality of Canada.