In this project, we engaged with communicators, journalists, violence prevention organizations, and men’s health groups to create campaign messages, as well as a toolkit, training module, and legacy website (www.communicatingequality.ca), focused on bringing gender transformative communication approaches into primary prevention of violence against women and girls (VAWG).
In this webinar, we present the messages and their development, and discuss how the toolkit and training can support others in developing their own gender transformative messages to prevent VAWG.